Today I sat contemplating the meaning of the term ‘eco fashion’. I thought to myself, “If anyone should really understand the meaning of the above it must be me, as I have dedicated the most effective part of three decades toward the creation of your eco fashion brand. ” The thing is there is no level in me understanding the meaning if others can’t conceptualise the definition of, and how it may match their lifestyle. So here we have been, and I am going to try and detail the meaning regarding ‘eco fashion’.
‘Eco fashion’ could quite literally be viewed as two entirely diverse entities. Firstly the notion of ecological and environmentally lasting ideas being somewhat of your trend, fad, or because it states fashion, something that could be washed away or brushed beneath the carpet in years into the future. Secondly it can be seen as fashion, as in garments, accessories, perfumes, aftershaves and also footwear, which is made out of the environment in brain.
For the purpose regarding ‘eco fashion’ as apparel and its particular derivatives, the point to spotlight is the statement in which ‘eco fashion’ is fashion made out of the environment in brain. What does this actually mean? From my viewpoint it can mean certainly one of four things;
– Fashion produced and created with the use of organic
– Fashion produced and created with the use of recycling of otherwise excessive fabrics
– Fashion produced and created with the use of recycled materials not initially directly linked to fashion
– Fashion produced and created that offers back directly to the earth.
These are my four categories and I do believe you will agree they will capture the essence regarding ‘eco fashion’ fabulously. Beneath the above headings many developers, brands and labels have designed products that will appeal to the larger public, however currently the proportion with the population that really embraces products made beneath the ‘eco fashion’ title stays niche. This is certainly not a problem because ‘eco fashion’ is young and contains over 100 years or maybe more of modern styling to take on.
The more pressing question is always to ask, “What will happen on the coming years? ” Some might say it’s got already begun; is ‘eco fashion’ blending together and merging with typical fashion? Has it become apparent the ‘eco fashion’ route is not really much more expensive, and creates large benefits when compared with regular production methods? Currently because of smaller scale designers, brand names and labels, the legislation of economy of level dictate, that anything done over a small scale will ultimately be expensive, but if ‘eco fashion’ movements mainstream and all techniques are inherently eco friendly you will have no definition just any shift in foundation rules.
Some might question why I will be writing this as I am one of many small producers of ‘eco fashion’ that will suffer because of this. Some might say consumers, who would have sought after Excentree for its specialized niche appeal, will no more time need Excentree. Well that is what your location is wrong, yes we would will no longer be niche, but it won’t function as customers who need us directly it’ll be the mainstream department retailers, clothing stores and the like who will lend coming from our experience and experience.
The proponents of ‘eco fashion’ have prepared because of this period of change and it’ll be us at the forefront with the eco evolution. I for one can continue to champion explanation for mainstream ‘eco fashion’ as it can only benefit our people and the planet and unless I am mistaken the purpose of ‘eco fashion’ is always to benefit both the customer as well as the planet, not to continue to be niche. Recently I are already dismayed when reading and playing so called eco-gurus, eco-reporters, eco-commentators and eco-critics utilize the term “eco has long gone too mainstream”, what is that most about? Working together should only be viewed as positive. I don’t care when it is a multi billion money corporation that decides to own eco policies or the tiny start up, every tiny count. I sympathise with those that say “how can a great oil company be eco-friendly? ” I can agree not their core enterprise, but the fact which they acknowledge their responsibility and opt to take positive action. There is no-one to expect companies to quit operating because their industry is observed as ecologically damaging, which is complete nonsense.
Sometimes I fear that ‘eco fashion’ is merely that, an idea for folks to jump on the bandwagon when they get bored, and way too many people have the identical idea as them it will not be fashionable anymore. Eco fashion can be quite a cause for good money for hard times, we should move forwards together, not fighting, or criticising the efforts of others because we don’t like folks crowding our fashion. We must farsighted in our search for success, as our chosen niche grows because it should we must not lose sight individuals values. In conclusion I might urge all those who rely on, or are concerned for your preservation of our planet to do business with those who are not used to an eco thought processes, or being. Don’t forget the panoramic picture; the landscape of our existence could be the real fashion we must protect.
James McAloon could be the Co-founder of Excentree Trend Collections. Excentree Fashion Collections combines all components of what exemplifies organic, enviroment and ethically aware garments while attaining fresh, well-defined and relevant style.